Today I believe it is more important than at any time in the past to consistently consider the: Evolution of YOUR Brand in the marketplace!

Now first don’t misunderstand the main point of this week’s TRIPLE III TIME message. If you have a solid recognizable Brand… product… service… name… don’t take any remarketing steps to drastically change “what-got-you-there!”  However, in so many business and organization situations, changes in what you represent or sell have occurred but no new promo action has been taken to give creditability/awareness to the quiet Evolution of YOUR Brand. 

Think about it.

Have you initiated a new set of service opportunities… but have done little to highlight their value to our new AI times? Has your store expanded it’s line-up of more battery-driven equipment thereby allowing more “transportability” of their use? Do people (customers) really know that home visits… home delivery… home techno-service sessions can be a regular part of an agency’s/company’s progressive make-up?

In order to remain “SPECIAL” to the customers you currently service and the potential customers you would like to draw in… here are a few thoughts to improve the Evolution of YOUR Brand.

• Look at all components of your Brand promotion. Ads, flyers, radio commercials, social media posts… whatever and assess them for up-to-date (non-outdated) information.
• Review the Brand promotion efforts of your competition. Does their information seem more “cool”, modern than yours?
• Ask YOUR customers/clients their opinions on YOUR Branding efforts! Will they say:  “It’s the same old stuff info”… or will their comments indicate: “I didn’t know you can help in this area or that must be brand new service!”
• Don’t allow yourself to become too comfortable with regard to the “like-ability” of your Brand.

The Evolution of YOUR Brand should/must be a regular part of your weekly planning activities. People really do care more about “where are you going”… instead of “where have you been”… with regard to Brand, products and services! Prioritize the Evolution of YOUR Brand everyday… EVERYDAY and progressive/positive results will follow.