TRIPLE III TIME – Customers: Always A Science Project
Did you ever think about the option of studying your customers in the format of a science project? Think seriously about it. In my consultant role too often I find that businesses and organizations do not allocate enough time and energy to the natural rediscovery of who their customers are and how they may have changed over the last year or years. And if you are wondering how I facilitate the rediscovery process, here is a list of questions I toss out for individuals or groups to consider when thinking about Customers: Always A Science Project.
- Are your customers historically the same (i.e. male/female/age/income/urban/country/etc.)
- Are your products/services always changing and therefore always causing you to search for different customers?
- Have you ever ranked your customers in relation to their value to your company/organization?
- Do you want a different customer base?
- Do you not really care about a target customer as long as someone is coming through the door or visiting your website?
- Do you “test” new products/services to determine evolving value/need?
- Have you ever changed your hours of operation to consider alternate times to be open?
- Can you consider a transportable business location option…to go to where today’s customers are?
- Have you surveyed customers to help you determine “What-Else” to include in your product/service line-up?
- Do you think GOOGLE, McDonalds, GM, Frito-Lay, and other private and public entities engage in Customers: Always A Science Project actions?
I guess the most important point of this special TRIPLE III TIME TOP 10 list of customer questions is to NEVER TAKE CUSTOMERS FOR GRANTED! Be and stay up-to-date on your ability to be the best and customers will respond.