TRIPLE III TIME – Customers: Always A Science Project

The Science of Customers ImageDid you ever think about the option of studying your customers in the format of a science project?  Think seriously about it.  In my consultant role too often I find that businesses and organizations do not allocate enough time and energy to the natural rediscovery of who their customers are and how they may have changed over the last year or years.  And if you are wondering how I facilitate the rediscovery process, here is a list of questions I toss out for individuals or groups to consider when thinking about Customers:  Always A Science Project.

  • Are your customers historically the same (i.e. male/female/age/income/urban/country/etc.)
  • Are your products/services always changing and therefore always causing you to search for different customers?
  • Have you ever ranked your customers in relation to their value to your company/organization?
  • Do you want a different customer base?
  • Do you not really care about a target customer as long as someone is coming through the door or visiting your website?
  • Do you “test” new products/services to determine evolving value/need?
  • Have you ever changed your hours of operation to consider alternate times to be open?
  • Can you consider a transportable business location option…to go to where today’s customers are?
  • Have you surveyed customers to help you determine “What-Else” to include in your product/service line-up?
  • Do you think GOOGLE, McDonalds, GM, Frito-Lay, and other private and public entities engage in Customers: Always A Science Project actions?

I guess the most important point of this special TRIPLE III TIME TOP 10 list of customer questions is to NEVER TAKE CUSTOMERS FOR GRANTED!  Be and stay up-to-date on your ability to be the best and customers will respond.

About Inspiring Innovations, Inc.

Marv Pichla is currently the owner and Creative Advisor for his own small business, Inspiring Innovations, Inc. Sharing his unique experience with entrepreneurship and innovation in public service, Marv consults with public and private business, education, and community organizations to develop new and different problem solving methods through real-life example-based learning. Prior to starting-up Inspiring Innovations, Inc. Marv served as Executive Director for Thumb Area Michigan Works! As Executive Director, Marv used public sector innovation as his guide for the organizations regional career development, employment service, education and strategic planning initiatives. Finally, Marv was raised on a farm in the Thumb Area of Michigan where he claims he received the education principles he values most. However, he obtained his Bachelors and Masters Degrees from Center Michigan University in Public Administration and eventually his Ph.D. from Capella University in Minnesota. Marv can be reached at: mpichla@inspiringinnovationsllc.com

Posted on September 9, 2022, in LEADERSHIP - ALWAYS!, Triple III. Bookmark the permalink. Leave a comment.

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