TRIPLE III TIME: “NOT” Off The Shelf
Does your design style and methodology for “getting-the-word-out” regarding your products and services sound/read more like a survey of a piece of property instead of the OPPORTUNITY OF A LIFETIME!? Does your promotion presentation of your products and services look similar to what it did 5-10-or maybe even 20 years ago? Do you place consistency and regularness ahead of creativity and innovation…and employ an “Off The Shelf” principle for describing what’s available in your store/business/organization?
Well this week’s TRIPLE III TIME message is all about taking a step or two out of what might be traditional in your business world. Today I want everyone to think totally about a “NOT” Off The Shelf promotion plan!
I believe…no matter your product or service…that there are new ways of drawing new or renewed interest from potential customers. I also believe progressive newness is not always going to cost more money. Think about:
- Allowing people to customize their service/product in some way.
- Creating a series of different choices…that are customer driven.
- Blending product/service options together to solve bigger challenges/needs.
- Using alternative packaging/signage that tells customers that your intent is offering “NOT” Off The Shelf opportunities.
Bottomline: We all need reminding that successful businesses and organizations have customers that brag about their unique…special products and services.
Do your customers brag about you?