TRIPLE III TIME: “NOT” Off The Shelf

Does your design style and methodology for “getting-the-word-out” regarding your products and services sound/read more like a survey of a piece of property instead of the OPPORTUNITY OF A LIFETIME!?  Does your promotion presentation of your products and services look similar to what it did 5-10-or maybe even 20 years ago?  Do you place consistency and regularness ahead of creativity and innovation…and employ an “Off The Shelf” principle for describing what’s available in your store/business/organization?

BooksWell this week’s TRIPLE III TIME message is all about taking a step or two out of what might be traditional in your business world.  Today I want everyone to think totally about a “NOT” Off The Shelf promotion plan!

I believe…no matter your product or service…that there are new ways of drawing new or renewed interest from potential customers.  I also believe progressive newness is not always going to cost more money.  Think about:

  • Allowing people to customize their service/product in some way.
  • Creating a series of different choices…that are customer driven.
  • Blending product/service options together to solve bigger challenges/needs.
  • Using alternative packaging/signage that tells customers that your intent is offering “NOT” Off The Shelf opportunities.

Bottomline:  We all need reminding that successful businesses and organizations have customers that brag about their unique…special products and services.

Do your customers brag about you?

About Inspiring Innovations, Inc.

Marv Pichla is currently the owner and Creative Advisor for his own small business, Inspiring Innovations, Inc. Sharing his unique experience with entrepreneurship and innovation in public service, Marv consults with public and private business, education, and community organizations to develop new and different problem solving methods through real-life example-based learning. Prior to starting-up Inspiring Innovations, Inc. Marv served as Executive Director for Thumb Area Michigan Works! As Executive Director, Marv used public sector innovation as his guide for the organizations regional career development, employment service, education and strategic planning initiatives. Finally, Marv was raised on a farm in the Thumb Area of Michigan where he claims he received the education principles he values most. However, he obtained his Bachelors and Masters Degrees from Center Michigan University in Public Administration and eventually his Ph.D. from Capella University in Minnesota. Marv can be reached at: mpichla@inspiringinnovationsllc.com

Posted on April 16, 2021, in LEADERSHIP - ALWAYS!, Triple III. Bookmark the permalink. Leave a comment.

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