TRIPLE III TIME: Please Pass the WORD!
The “zone” of communication has taken many new and different turns in lieu of the multiple unique challenges we all have been facing. So too in the area of marketing. Trying to mold and deliver the most appropriate and effective product/service information… I believe… has become a much greater and ever confusing assignment.
Think about it?!
Think of all the dollars that are spent on radio promos, video spots, newspaper ads, billboards… and the list goes on. Are people really looking, reading, and absorbing the message you want? Are people becoming “screen-time adverse” and somewhat reluctant to embrace any form of media due to the constant… always bad news phenomenon?
Well this TRIPLE III TIME message is about the “We Are All in This Together” thought process. And if we extend this process and picture everyone sitting around the dinner table… it is now time to politely and regularly as everyone to: “Please Pass the WORD!”
What do I mean? I mean that today more than ever before it is everyone’s responsibility to promote, explain, identify and be a testimonial to good products and services in your area, region, and State! Be the first one to offer positive experience information, details about service quality, professional manner, and cool customer service. Also, when someone asks you to “Please Pass the WORD!” for a business or agency… don’t be wordy. No… just be simple, clear, and timely in your delivery.
The best promotional/advertising campaign is still found in person-to-person sharing. So, as you sit at the “I’m a supportive citizen table” today… everyday… make sure you loudly ask/say: “Please Pass the WORD!!”