As you watch and read the multiple newpieces that evolve out of the area television, radio, newspapers and social media, aren’t you always disappointed at the level of negative information and volume of inaccuracies? Don’t you wonder how this happens and more importantly how organizations and businesses enable this to happen?

Well first be advised that often sad and poor news is unavoidable.  However, the purpose of this TRIPLE III TIME message is to encourage you to take a proactive position and work to progressively, positively and regularly Manage Your News!

What do I mean?

First get in the habit of “feeding” the media a regular diet of good, positive newsworthy items about your group.  News outlets are always searching and investigating for stories concerning their broadcast/circulation areas.  If they can receive quality information with minimum effort… the odds of their using your story/data is very high.

Second, always attempt to point their “interest-arrow” more toward what is coming progressively in the future… instead of focusing on “old-news”.  Timing is always critical to those trying to get the best story… first.  Therefore, if you promote/hype an upcoming event or action they should be part of … the greater your ability to better control the resulting front page highlights that may appear.

Finally, I believe there is extra value in preparing and practicing “newspiece-simplicity”.  Newspiece-simplicity means minimizing the readers/viewers ability to misinterpret your messages.  Often in your efforts to effectively and efficiently Manager Your News… you only get one chance to “Get-It-Right”… so simplicity (again) matters!

Managing Your News will never be a single or simple job responsibility.  However, as it becomes a professional habit, the return on your time invested will be realized.