How many out there reading this TRIPLE III TIME “Cold-Call” Sales message can remember the days when vacuum sales people would just stop and knock at your door? The sales person would have whatever product they were trying to sell ready for a “try-out” or usefulness demonstration right there… right now.  Most times I think the “in-person”… “the store product came to you” opportunity was truly appreciated by the homeowner. Yes, there was also times your house was a mess, two kids were sick… or you were just on your way out the door for something… that caused the “Cold-Call” Sales person to feel less than welcome.  However, I believe the personal touch experience was by far more often a winning marketing technique.

But what about today? Have “Cold-Call” Sales initiatives faded into the past… or has it been modified to adapt to the use of techno-tools… video connectivity… and/or replacement by AI??

Well my observational research approach tells me that “Cold-Call” Sales have not totally disappeared… but the use of technology has replaced the opportunity of actual product demonstration… but has expanded the availability of product alternatives and prices…instantly that was not an option before!

Think about how many people shop without ever leaving home? They shop and identify all of their grocery needs and go to the store only to pick it up.  Would this qualify as a “Cold-Call” Sales opportunity because the virtual salesperson comes directly to your home and “enlightens” you regarding all the new and regular stuff they have??

Bottomline: “Cold-Call” Sales I believe are still vital based on the in-person intent and historical, natural need for REAL communication.  Is it harder and a little bit scary to just stop by… yes… but the positive energy it creates both with the seller and buyer prospect…is very special. Additionally it requires the sales person to be at their very best because of unique locations, uncertainty of who and how many may be in the room and the unreliability of technology to do your “sales pitch” for you?!  Never take each and every sales opportunity (cold-call or repeat business) for granted.  Instead appreciate it as a chance to create a new connection/relationship.