TRIPLE III TIME: Marketing Advice…Who ME?

who meAs a consultant you often get asked for advice or ideas on issues or projects that are not really in your area of expertise… yes marketing!  But if you think about it…if the name of your company is:  **INSPIRING INNOVATIONS, Inc.** it does make sense that potential customers may ask you about new, cool “innovative”, “inspiring” marketing ideas!

Well, don’t ever think that I would not take on a new challenge.  And just to at least deliver this special message in my “comfort zone” style; here is a TOP 10 list of marketing thoughts to consider:

  1. Stay simple!  Big words and long sentences don’t capture attention.
  2. Focus on one (1) service or product. Promoting a group of things at the same time often creates confusion.
  3. If possible cool colors adds “attention-drawing” value.
  4. Target market. Go to where your potential customers hang out…online or in-person.
  5. Experiment using different marketing options. Don’t assume what will or won’t work.
  6. Test market your initiative with those you trust. Make sure you ask and get honesty.
  7. Don’t be lured into being a marketing “copy-cat”. Originality matters.
  8. If your contact info is included…offer more than one option if possible.
  9. Product/Service exclusivity is an important marketing message.
  10. Finally however possible be consistent and regular. Sometimes marketing initiatives need to “age” to be noticed and effective.

You now have my first TRIPLE III TIME Marketing Advice message.  I hope one or more ideas help.

About Inspiring Innovations, Inc.

Marv Pichla is currently the owner and Creative Advisor for his own small business, Inspiring Innovations, Inc. Sharing his unique experience with entrepreneurship and innovation in public service, Marv consults with public and private business, education, and community organizations to develop new and different problem solving methods through real-life example-based learning. Prior to starting-up Inspiring Innovations, Inc. Marv served as Executive Director for Thumb Area Michigan Works! As Executive Director, Marv used public sector innovation as his guide for the organizations regional career development, employment service, education and strategic planning initiatives. Finally, Marv was raised on a farm in the Thumb Area of Michigan where he claims he received the education principles he values most. However, he obtained his Bachelors and Masters Degrees from Center Michigan University in Public Administration and eventually his Ph.D. from Capella University in Minnesota. Marv can be reached at:

Posted on November 4, 2022, in Triple III. Bookmark the permalink. Leave a comment.

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