As we all slowly evolve out of the pandemic strain, its limitations and elimination of our “business-as-usual” routines, many groups are considering new Strategic Planning initiatives.  This means getting leadership and employee representatives together to consider future product, service, location, workforce and yes maybe even special innovation opportunities for their business/organization’s future.  And as a consultant that has worked specifically in the strategic planning arena, several have asked for my general input on what I consider the most critical issue(s).

My direct answer is:  The Time Factor!

Typically Strategic Plans look at the world from a distance of about 3 to 5 years in the future.  The goal is to try to project what the needs of the business/people/community/marketplace/education sectors may be.  There are always multiple opinions, options and ideas about the ideal time frames for achieving effectiveness and efficiency in all planning projections.  So what are MY recommendations regarding Strategic Planning & The Time Factor?

Well I must admit that my approach to Strategic Planning has not changed much over the years.  I believe planning 1 to 2 years ahead is the most logical and cost effective approach.  This recommendation is based on:

• The speed of technological advancement
• The time required to train and retrain employees.
• The global marketplace impacts
• The action of “getting too far ahead” can be as problematic as “getting too far behind”
• The process of obtaining, fine-tuning and retaining quality product/service partnerships cannot be Time Factor driven.

Please remember this is MY Strategic Planning recommendation.  Topics, issues, money and politics all may alter the best Time Factor.  Also, consider the fact that personal and professional patience has lessened in recent years.  Therefore, one size will never fit all.