Recently I was involved in the planning for an entrepreneurial event with a small Committee.  The Committee was made up of both public and private sector representatives and fortunately a rather wide range of professionals from different age groups.  All of course were/are very passionate about helping people start their own business and create unique products and services.  And as we discussed what kinds of “mini-sessions” we should have…the oldest gentlemen in the room suggested “how about a workshop on how we need to begin Recognizing The Little Things As BIG!”

I could tell by the combined looks on everyone’s face that they were not sure how to respond or what questions to ask about his suggestion.  So just being me I blurted out:  “Ok…just what would we talk/train about in our Recognizing The Little Things As BIG mini-session?”  Well without hesitation he cleared his throat and began “How about stressing these things:

First tell everyone to treat EVERY customer like they were brand new.
Second be sure to show or tell customers about one new thing you are doing or selling.
Third don’t assume customers know your best product or service…tell them.
Fourth enthusiastically ask them why they stopped by today.
Fifth make sure your total customer service area is neat, clean and has a confident business feel.
Sixth send out one (1) hand written Thank You note to a customer each week.
Seventh co-promote partner companies as best you can because it’s the right thing.
Eighth give the 10^th customer each day 20% of their total purchase or a complementary product/service.
Ninth explain to all that work for/with you that if they can’t smile and laugh on the job they will only help in the back.
Tenth set aside a small but prominent spot in your place of business to display why Recognizing The Little Things As BIG is your company motto.”

As you can guess there was a quick unanimous vote to incorporate a Recognizing The Little Things As BIG session in our entrepreneur event…because we already had THE instructor!

(P.S. He also reminded us that all 10 discussion ideas could work in a business/organization online or in person…with a wink.)