TRIPLE III TIME: Is Branding The Issue?
As discussed in other TRIPLE III TIME messages, I never know when or where an appropriate topic idea for this blog may present itself. Well for the last couple weeks I have been involved in an organizational conflict concerning the use of traditional company marketing colors and promotional designs. One small group is very much intent on venturing out and using more new-age colors but conforming to the use of traditional logos and designs. The larger business operations group is very much against “stepping-out” from tradition and has even sought high level backing for their stand on “keep it the same!”
I will bet 99% of those reading this TRIPLE III TIME message are waiting for me to recommend “Just go for it…be innovative…try something new…stay fresh…avoid the we have always done it this way trap!” But remember there are always SO many extra considerations to both sides of any issue.
Well for this week I am going to recommend considering the COMPROMISE option. Today I believe every side in a decision-making situation would benefit greatly from assuming a compromise position. Think about it. If we regularly assume an all or nothing position on every issue…there will never be a spirit of unified success.
With regard to this branding/marketing example, only compromise will make both groups feel successful and look forward to working together tomorrow. If the small group wins their satisfaction will be short-lived. Why, because the larger group has greater influence and connections…so the “distancing” will continue on and be part of the next challenge.
So who really wins??