TRIPLE III TIME: In Search of Customers Lost

Today I believe a leadership group getting together regularly and focusing on: In Search of Customers Lost, would prove to be valuable on so many fronts.  Think about it.  The group could/should look at an entity’s physical presence, marketing strategies, product/service diversity, regular/online sales, delivery methods, costs and timing issues…to somehow reclaim old and new customers.

Also during the leadership group sessions, it would be appropriate to ask a unique series of: In Search of Customers Lost questions:

  • Are we disconnected with those in need of our products/services?
  • Is accessibility to our products/services THE issue… or are we just assuming it is?
  • Given the times do people really know what our main products/services are?
  • Have we decided to just wait for improved times… and thereby really don’t feel the need to act?
  • Is it leadership acceptable to have our products/services become less than essential?
  • Are potential customers “relabeling” our entity in an inaccurate way?
  • Could there be a means to create “strings of compatibility” among our products/sources to make them more special?
  • How much work ethic, creativity, and skill personnel equity are we losing/wasting?
  • Should we somehow go In Search of Customers Lost … and find out who they are, where they are and why they are a lost customer?
  • And lastly, aren’t we all some form of leader in our company/organization… and comprehensively concerned about In Search of Customers Lost ?

Yes, if you counted, these are my TOP 10 In Search of Customers Lost questions. They are not easy, they do not allow for “hiding spots” … but they do ask you to accept some form/level of LEADERSHIP in devising necessary answers.

About Inspiring Innovations, Inc.

Marv Pichla is currently the owner and Creative Advisor for his own small business, Inspiring Innovations, Inc. Sharing his unique experience with entrepreneurship and innovation in public service, Marv consults with public and private business, education, and community organizations to develop new and different problem solving methods through real-life example-based learning. Prior to starting-up Inspiring Innovations, Inc. Marv served as Executive Director for Thumb Area Michigan Works! As Executive Director, Marv used public sector innovation as his guide for the organizations regional career development, employment service, education and strategic planning initiatives. Finally, Marv was raised on a farm in the Thumb Area of Michigan where he claims he received the education principles he values most. However, he obtained his Bachelors and Masters Degrees from Center Michigan University in Public Administration and eventually his Ph.D. from Capella University in Minnesota. Marv can be reached at: mpichla@inspiringinnovationsllc.com

Posted on December 4, 2020, in LEADERSHIP - ALWAYS!. Bookmark the permalink. Leave a comment.

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