TRIPLE III TIME: Going to “Where They Are”!
Sometimes we get lucky and observe excellent progress actions that just maybe you have been suggesting to different leaders for quite some time. This past week I read a news piece that announced the appointment of a high school junior to a newly created city council seat! Not only is this a great action to structurally gain input from our younger generation… but also a wonderful two-way COMMUNICATION IMPROVEMENT for both groups by: Going To “Where They Are”!
What does this TRIPLE III TIME message title specifically drive everyone to consider? Well it may be the ideal time to toss out a TOP 10 Going To “Where They Are”! questions to think about.
- Do you really invite others outside your organization for ideas?
- Are you too traditional… too different?
- Do people know your product/service or just think they do?
- Do you have a good strategic blend of communication options?
- Are you getting “out-of-the-office”… or always expect clients/customers to only come to you?
- In the last year have you visited with different age groups…males/females…ethnic segments?
- Are you afraid of what you might see… learn?
- Does a change in your communication processes cause money concerns?
- Does your business/organization have a meaningful, quality, progressive reputation…or??
- Does professional discomfort cause your group to shrink-back… get angry… freeze-up?
Going To “Where They Are”! has become the most important strategic planning activity when addressing progressive COMMUNICATION processes. So think honestly about the TOP 10 questions and then move creatively forward.
Posted on July 11, 2025, in COMMUNICATION LIVES. Bookmark the permalink. Leave a comment.

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