Businesses…governments…agencies…restaurants…stores…(and the list could go on) all spend a significant amount of money to effectively market themselves.  Think about the TV commercials, billboards, radio ads, mailings, social media spots, promotional flyers and consider the price-tags that can be calculated with each activity.  Then ask:  Do they really get a solid return on their marketing investments…or are they just reacting to what the competition believes is the necessary thing to do?

Well today no matter how anyone answers the previous question…this TRIPLE III TIME message suggests a more simplistic and “natural” marketing technique:

**AVA (Add-Value-Actions) Marketing!**

Let me ask:  When was the last time your work group put together and implemented an AVA Marketing plan?  When your business decided…as a real marketing strategy to employ unique Add-Value-Actions as part of yourproduct/service delivery process.  If you don’t get what I am asking…here are few add-value examples:

• ​Hand write a thank you message and send it to a customer.
• ​Give a family of 4 one free meal at your restaurant.
• Deliver a newly purchased used vehicle to a customer 60 miles away…so he doesn’t have to miss work.
• Give away a new book to a bookstore customer…just because.
• Meet a human service client at a coffee shop instead of an office (and yes pay for their coffee).

As you can see this list could be uniquely endless…and consequently the AVA (Add-Value-Actions) Marketing! potential could likewise be endless!  If all in your workplace prioritized and made AVA Marketing personal, consider these positive impacts:

• progressive reputation building
• greater person-to-person promotion
• an always special opportunity
• an all staff engagement responsibility
• a customized marketing technique…always

I haven’t mentioned the cost-savings that could happen…but I will let you do the math.