Somehow it seems like the QUALITY of personal and business communications has never become more important everyday…EVERYDAY!  Likewise, the challenges we face with regard to high level sources, volume and speed of communication have never been more intertwined.  As a consultant/creative advisor to individuals and organizations, I continually stress that QUALITY communication overlaps/impacts everything.  So this weeks TRIPLE III TIME message asks everyone to consider: A Communication SUPPLY CHAIN!

First, check out this simple diagram:

In order to be effective, I believe the communicator must decide where their message falls on the SUPPLY CHAIN.  Are you just creating Awareness of an issue or asking for Action too?  Determining where your message “fits” on the SUPPLY CHAIN will help in crafting it for clarity and timeliness.  If you (the communicator) take a moment to deliberately consider where your message falls on the SUPPLY CHAIN, it will appropriately be more defined, targeted, and simplified.  Too often time, energy and resources are wasted rehashing old or confused messages.  Deciding early if your message is for Awareness…or an Action…or a general Response…or a Revised Action will enhance communication simplicity…and yes QUALITY!

Taking responsibility before and as you communicate to consider your message’s placement on the SUPPLY CHAIN is a leadership job!  Don’t allow communication sources, volume and speed to confuse the QUALITY of your messages.  Understandably, everyone has different communication styles.  But if we could all use A Communication SUPPLY CHAIN as our common guide…I believe QUALITY would result.